Comments on mydailywine: The New Deal Wine: High End Wine vs Real Story Win...

You make a couple of really good points here, Amy ...

2009-09-18T10:40:13.150-07:00

You make a couple of really good points here, Amy -- particularly about the wines that don't warrant their price tag.

I've been thinking about exploring a notion that I call "balance sheet marketing" which essentially means that wines will have to justify their cost to consumers above and beyond a normal margin.

good stuff.

Jeff

Agreed Richard. Americans are searching for authen...

2009-09-18T08:11:46.160-07:00

Agreed Richard. Americans are searching for authentic stories or meaning in their food and wine.
We are maturing as a nation in regards to our culinary desires and knowledge.
We no longer have to go to Italy or France to find a tiny place in the country that has amazing local food and wine...we can find that in CA, OR, NY, WA, TX, etc

Amy - I like what you are calling Real Story wines...

2009-09-18T06:09:36.211-07:00

Amy - I like what you are calling Real Story wines! I think more than ever before Americans are searching for Meaning in their food and wine - they want to know Who, Where, Why, and How the food was made - the people and places and storeiss behind the wine.

I love this post. After experience an earlier dow...

2009-09-17T12:09:12.395-07:00

I love this post. After experience an earlier downsizing called single income parenting, I discovered the "love of the hunt" wine search works just as well for the under $20 wines (or better under $12) than the over $40 crowd. With some many négociants emerging it is an excited pirce segment to hunt and share with others

I think both are true. There are certainly serious...

2009-09-17T09:11:42.206-07:00

I think both are true. There are certainly serious collectors who have not felt much pain during this recession. But I know some collectors who have sizable cellars who have told me they have stopped buying for the moment and are drinking their cellars instead.
And yes, we have all met the 'Trophy Hunter' wine collector you so vividly portray. My reaction to them is....yawn.
Thanks Katie.

A couple of thoughts, Amy. You mentioned the serio...

2009-09-17T08:01:47.440-07:00

A couple of thoughts, Amy. You mentioned the serious collectors simply tapping into their collection until the recession passes. I think that people who are serious collectors aren't much affected by the recession...they continue to spend because they weren't part of a corporate downsizing or such :)

Also, you mention certain wines not meriting their price tag. I agree, and tend to be of the belief that the quality difference between a $45 and $450 bottle of Napa cab doesn't exist....the taste simply isn't 10X better. All this compounded by the fact that oftentimes, these collectors have no intention of drinking the blasted wine. The conversation almost always begins with “Oh, come here, you’ve gotta see what I picked up at the auction last week.” And you unavoidably get dragged down to the cellar where they dance over to a case of Cult Wine ABC, pull out a bottle and present it to you as if you were laying eyes on the Holy Grail for the first time. “Awesome! When will that be peaking?” you ask. “Peaking? I don’t know man, I’m never going to drink this! This is the find of finds…you know how much I paid for this?!? I want this to be around for my grandkids to inherit one day.” And you think, once they’re six feet under, you know damned well that one of those unknowing grandkids is going to stuff their “inheritance” in the trunk of their car on a hot July day and forget to bring it into the house for two weeks.