Why buy wine online? Or anything else for that matter?
This is a conversation I often have with friends and family.
1) Online wine is very price competitive
2) I do not have to fight for parking
3) I do not have to haul heavy boxes from store to car to home
4) I can browse wine reviews and wine info online to my heart's content
5) I do not have to talk to post pubescent wine store clerks who assume that female shoppers are wine morons
I understand that some people really crave the tactile experience of walking into a shop so they can touch the products and ask staff for recommendations.
Not me. I am a woman who works more than full time and happens to be the primary shopper and cook in the household. I am BUSY. I do not need another errand to run. I know what I want.
And if I don't, I look it up online in between other tasks.Then I place an online order with one of my favorite wine sites.
The order is usually delivered at my house a few days later via FedEx or UPS.
I live in California and two of my favorite online shops are Domaine547 and K&L Wines.
The regular exception I make is for the amazing little independent wine shop around the corner from me called Silver Lake Wine. They know me, they have interesting wines for all budgets and Silver Lake Wine is on my way home from the grocery store.
I suspect many female wine lovers feel the same as me based on the numbers below.
What do you think fueled Zappos amazing growth? Female shoppers with very busy lives who decided that yes, they could enjoy shoe shopping online. And that Saturday afternoon would be better spent relaxing with friends and family than at the crowded mall.
In a recent study of women's wine buying habits, 21% said they buy wine online.
And 36% of Millennials say that they research wine reviews online before purchase (this study did not ask whether the purchase was made on or offline).
These are demographics to note since online wine sales are said to equal only 1-3% of total wine sales at the moment.
They are certainly of interest to me. Both as a dedicated online wine shopper and as a wine professional who will be launching a new online wine market later this year.