Wine Bottles are Finally Going Green ( or how to avoid chronic backpain)

There is a wine brand I have been selling for many years. It is a delicious red blend from Argentina and the wine garners rave reviews from both casual drinkers and professional wine critics alike.
My only complaint is the bottle it comes packaged in. Huge, thick and heavy glass with a deep punt at the bottom. It borders on being a WMD.
I remember keeping an empty bottle next to my bed one night when I kept hearing strange noises outside my new apartment. I pitied the possible intruder and his rude awakening if I needed to fell him in one fatal swoop with this monster bottle.
I used to sell this wine as a distributor sales rep and often had to carry cases to accounts myself. A case of this wine weighs close to 50 pounds!

But the wine industry is finally understanding that they don't have to break our backs to convince us that a wine is valuable.

Wines & Vines has a recent article about wine bottles going green.
Manufacturers like Owen-Illinois Inc. and wineries such as Fetzer have been thought leaders in the greening of wine bottles. Fetzer's bottles are now 14% lighter.
Fetzer Vineyards has been a leader in sustainable winemaking as well.

Why lighter wine bottles matter:
1. Lighter bottles save 15% of the raw materials used to produce glass bottles
2. The carbon emissions associated with manufacturing and transporting wine have been reduced by roughly 14%
3. Lighter bottles mean less expensive bottles for both consumers and wineries
4. If you work in the wine industry or are a consumer that buys by the case, your back will be forever grateful