Marcy Rye and her brother started Wine GuideLine because they were wine consumers who grew tired of the mind numbingly long wine reviews, peppered with esoteric descriptors, that are widely available both on and off line.
This is an issue close to my heart. Mostly because I want more Americans to make wine a part of their everyday eating experience. And brief,easily accessible wine information and reviews will help that cause tremendously.
I have to admit that I am often times bored to tears by the long-winded and self aggrandizing wine reviews I read both off and online every week.
And I am a wine professional and major wine geekgirl.
Can you imagine how the casual wine consumer feels?
Wine GuideLine took matters into their own hands and retweaked the traditional wine review format to make it more user friendly for average wine drinkers.
This week they have taken several different wines made of single varietals and tasted them side by side with an organic wine counterpart.
On their current SnobGoblet page, they provide a clear and concise definitions of what exactly makes a wine organic or biodynamic.
Bottom line is that wine consumers do want guidance with their wine choices. And yes, there is a small cadre of wine drinkers who want to read very long winded wine reviews (ahem, ebobparker crowd raise your hands).
But it is high time that we spend more time and energy reaching out to the millions of casual wine drinkers and make it easy for them to understand and enjoy a glass of vino.
I applaud Wine GuideLine for their departure from the navel gazing and elitist attitudes that permeate so many other wine review sites.
In that spirit, I offer my wine recommendation for the day. Always short, always sweet.
Jekel Vineyards Riesling 2007 $10
Sweet lime, apricot and tropical fruit (think passionfruit) flavors.
Touch of mineral stones and petrol on the nose (this is a great sign in Rieslings!).
Great acidity keeps the wine light and refreshing.
This is going to be beautiful with pan fried cod and sauteed spring peas for dinner.