Wednesday, December 10, 2008
Yesterday, I was lucky to have lunch with Julie Brosterman, founder of Women & Wine. She is a whirlwind of energy and ideas. Julie is melding her impressive business background with her love for wine.
She has created a wonderful online playground for women to explore wine, food and travel. She caters to the female demographic in a meaningful and entertaining manner.
In other words, she gets it. And all those stuffed suits sitting around corporate marketing offices trying to figure out the female consumer should study her every move....not that I think they will catch up anytime soon.
She says it best in her own words below.
"Traditionally, the world of wine, from making and teaching about it, to shopping for wine in stores and restaurants, has been male dominated - a "men's thing." Yet in the past decade or so, women have become increasingly prominent as winemakers, winery owners, sommeliers and wine educators. And now, for the first time among consumers, women are making 60% of all wine purchases in the United States.
Women & Wine offers women a better way to experience wine, whether shopping for it, connecting with other women about it, entertaining with it, learning about it or visiting destinations, hotels and restaurants that specialize in wine. Through wine and wine-related experiences, Women & Wine invites savvy successful women from 20 somethings to boomers, wine afficionados and novices, to share a lifestyle that values good taste and want to experience the best. In other words, to create a bond while enjoying the best of everything."
Nuff said. Check out the action at Women & Wine.
Posted by Amy Atwood at 5:15 PM