Saturday, December 20, 2008
I had dinner last night with some friends. A few were in the wine business like me, and one person was not in the business but is an avid wine drinker.
She said she feels overwhelmed and under-informed about wine and she makes jokes about her 'fancy pants' friends who work in the wine business.
The elitism surrounding wine is dissipating slowly. It is an organic outcome of the millions of Millenials and women who have become regular wine drinkers.
Wine consumption is no longer the exclusive domain of older white males.
Savvy wine producers and marketers have taken note. They are starting to listen, even if many companies haven't quite nailed how to communicate with these powerful demographics as of yet.
My suggestion is to include these groups in your process, don't sit around your conference room theorizing about what Millenials and female consumers want...have them represented in your company. Your bank account will thank you.
Below is a link to a Devour TV interview with the authors of The Wine Snobs Dictionary. I really like some of the content on Devour TV. They keep it short and fresh for the most part. It's a shame they only give links to their videos instead of providing the embed code so we can spread their content around the web with ease.
This book and it's authors will appeal to existing wine snobs who enjoy having a knowing laugh at their own expense.
Posted by Amy Atwood at 9:01 AM