We truly hit the tipping point with organic produce this past year. Due to the power of consumer demand, mainstream and affordable shopping outlets such as WalMart greatly increased their organic produce offerings this past year.
And again, thanks to the forces of the market and natural selection, organic produce has become both less expensive and higher quality.
These are not the days of paying triple cost for a shrunken, worm eaten apple at Wholefoods. Although kudos to Wholefoods for being early supporters of organic produce and products.
No, mainstream grocers around the country have gotten the message loud and clear that Americans want fresh, local, chemical free food at reasonable prices.
Accordingly, wines made from organic grapes have quickly entered the spotlight and have become a category that industry insiders are closely watching.
Along, with their difficult to understand but easy to love cousins, Biodynamic and natural wines.
Every retailer I spoke to this year said they had increased their organic wine offerings. Of course, the restaurant sommeliers often drive new category growth and many have been filling their lists with natural or biodynamic wines for at least two years now.
And yes, much like organic produce, wines made from organic grapes have become higher quality and less expensive.
Perfect example.
Chiusa Grande Tommolo Montepulciano d'Abbruzzo 2006 - great little casual night at home wine. Medium bodied red wine that finishes dry. Good typical Montepulciano style with dark berry flavors. Great with spaghetti with spicy red sauce.
$5 at Trader Joe's!!
This is a good Organic Wine 101 video.
Monday, December 15, 2008
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1 comment:
Love the Chiusa Grande Tommolo. Trader Joe's had a private label organic Zinfandel for $5 that was quite tasty as well. Alas, think that one has sold out...
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