I have been following the press about wine drinkers being primarily Obama voters with interest.
First we heard that the primary wine producing states supported Obama overwhelmingly.
Then Dr. Vino further emphasized the point by showing that the states with the highest levels of wine consumption were also Obama supporters.
This was a great distinction.
What I am wondering is whether the wine marketers and producers are paying attention?
Most companies are constantly trying to better understand their core consumers and how to reach them.
Lets look at who voted for Obama.
We know more women voted for him than men. And also that this was the largest turnout of young adult voters in recent history. And we know that these people all wanted change from the status quo.
We also know that Obama engaged this audience with respect and intelligence and social media tools.
Knock, knock. Is the wine industry listening?