What makes a wine website 'sticky' for you?
What is it that makes you want to stick around and come back for more?
Take Wine Library TV for instance. The host, Gary Vaynerchuk , is what makes this site sticky.
He is doing what thousands of other people are doing online these days, reviewing wines.
But it is his out of the box, almost heretical descriptions of these wines and his 'look at me' delivery that keeps people coming back for more.
Consumers are clearly tired of long winded wine descriptions that have no relevance to their own lives. Gary entertains consumers and helps democratize wine in the process.
Another example is Wine 2.0, the online meeting place for wine industry folks interested in technology. Their value to me is the wine industry networking opportunities. Today they announced a new business plan contest, run in conjunction with Vator TV.
The up and coming wine business with the best business plan can win up to $250,000 in funding.
For me, these are two examples of what can make a site 'sticky'. Both sites give the visitor what they want. For social or hobby wine enthusiasts, Gary both entertains and supplies real time wine recommendations.
For a professional network, Wine 2.0 gives me topical forums, wine event updates and access to competitions that have real merit for me.
Give your target audience what they really want and they will keep coming back for more.
They need to walk away from your site feeling like you gave them something in return for the time they gave you.
Speaking of sticky and of getting what you want:
I had a wonderful Quinta di Noval 20 Year Tawny Port this past weekend.
We had to celebrate since we finally had a rainy, cool day here in southern California!
I love Tawny Ports but don't drink them often.
This one was a stunner. Dark golden brown liquid love. Loads of walnut flavors, freshly dried sugar plums and beautiful acidity to cut through all that richness.
Try some with an aged pecorino and some spiced almonds.