I was wondering who would be the first to get a wine application aligned with iPhone Apps.
And then I spotted Cor.kz today.
iPhone users can tap into the vast CellarTracker wine search database via Cor.kz.
In a restaurant or retail shop, consumers can instantly download extensive wine reviews and then continue on to compare pricing as well.
This got me thinking about the effects all this instant information will have on sommeliers and retail clerks.
Just consider the effect that wine bloggers have had on the traditional wine media.
We are not exactly replacing the old school wine media but we are taking some of their market share, and that trend seems very likely to continue.
So will sommeliers and retail clerks also become even slightly redundant when a consumer can just instantly call up multiple reviews and opinions of a wine, instead of listening to just one opinion (that of the sommelier or clerk)?
Not to mention how interesting it gets when a consumer pulls up the retail price instantly at a restaurant and realizes the markup margin.
Just to be clear, I do not see this as a black and white scenario, I don't believe online content will replace the human interaction but....it certainly might change the power dynamics between the consumer and wine professionals.