The day to day demands of running my wine company have left me with little time for blogging as of late.
You can find out what I am up to here: Twitter, Facebook, and my wine company website, Amy Atwood Selections.
Saturday, November 20, 2010
Monday, September 6, 2010
Interview with Becky Wasserman, Wine Exporter

Becky Wasserman is a well-known, highly respected wine exporter, who started her company while living in France in 1979. I have enjoyed many of the wines she represents over the years and was interested to find out more about the woman behind the wines. You can visit her company website, Le Serbet (aka Selection Becky Wasserman), here.
What is your first memory involving wine?
Reading about wine. Kahlil Gibran and ' a loaf of
bread, a jug of wine, and thou'. (Fifteen years old...).
Why did you move to Burgundy in 1968 and what was your life like then?
I was the wife of an artist
(Wasserman) who wanted to be far away from New York (the action was
all there in '68). A friend found us a house to rent in Burgundy - we
arrived during the 'evenements', two small sons, my mother. I was not
invited to tastings but cooked and washed wineglasses.
What was it like to start your own wine company in 1979? How did you do it?
It was frightening but necessary, a first step to
independence. I borrowed the necessary twenty thousand francs, found
a supportive banker, and entered into a 'Perils of Pauline' existence.
Which aspect of running your company was/is most challenging?
The most challenging aspect was - for many years - survival.
Mediocrity is a better earner than quality, by the way. Nowadays, it
is how to keep a balance and not give in to any faddishness.
How do you choose the wines you represent?
We have worked with many of our domaines for thirty years. Now we are
often contacted by small domaines from all over France who have heard
about Le Serbet.The decision to represent a domaine is consenual and
we prefer to taste samples first, then visit the domaine under
consideration. We are six at Le Serbet, all women except for Russell
Hone. Peter Wasserman is our USA consultant.
Does it matter to you if a winemaker is farming organically and/or using native yeasts?
For many years we have praised organic viticulture, indigenous yeasts,
old vines, and low yields. However, today's green mantra smacks of a
certain moral superiority that reminds me of the days when a noted
critic rode on a non-filtration horse and all who filtered were bad
people. We do not yet know what long term effects copper will have on
the soil. It is not wise to be too dogmatic. The danger does not lie
in non-indigenous yeasts but the possible use of genetically modified
yeasts that could potentially kill all individuality.....Our domaines
range from sustainable to biodynamic farming. (I went to a Rudolf
Steiner school). We have just turned down an eminently natural
domaine because the wines were cloudy, thin, eager to be liked, but
truly not nice.
Please share a recent memorable food and wine pairing.
A lapin à la moutarde with a bottle of
Sylvain Pataille's Fleur de Pinot.
What makes you happy?
Back to the loaf of bread and jug of wine. Truly, one of
the rare moments when all goes well with our children, the work, and
the weather. The absence of angst. The quiet of the vineyards just
before harvest. Thinking that we can write all we want but vineyards
don't lie. Getting a new shipment of books from Amazon.
Sunday, July 11, 2010
Portrait of the Natural Wine Seller as a Young Woman
The below post was my contribution to Cory Cartwright's 32 Days of Natural Wine series.
When I was out selling wine last week and I was waiting on a wine buyer, a young woman behind the bar asked me how I got into the wine business.
I said, "Well, it all started with lots of house music and late nights".
1995
Melbourne, Australia
I had escaped the NY winter blues to visit friends in Oz. Money was running low after a few months of being a beach bum and I somehow scammed myself a bartending job at one of the hottest nightclubs in the city. My first night they threw me behind the bar, we had over a thousand thirsty clubbers. I did not understand a word they said between the pounding house music and their thick Aussie accents. We closed the bar down at 8 am. I had a blast. But I also knew I could make something more interesting than a rum and coke.
Over time I became a beverage manager for a hospitality group that owned a restaurant, a bar bistro and a huge nightclub. I began incorporating elixirs like Aperol and Averna, I started muddling fresh fruit, herbs and ginger into my cocktails. I called myself a mixologist because bartender did not seem to cover it anymore. Although I was not entirely certain what that term meant or where it came from. This was 1997.
At the same time, I started working on the wine lists for the restaurant and bistro. I was what the big wine distributors gleefully refer to as fresh meat. I did not even realize that I was supposed to spit or take notes during a tasting.
So I started tasting (and spitting) as many wines as possible, visiting wineries and reading every wine book I could get my hands on. And I fell in love, head over heels. Wine was about travel, history, romance and food. Sign me up.
2002
Texas
I was tired of working nights and knew that I wanted to focus on wine exclusively, rather than continue on the path of restaurant or beverage management. So with a quick continent jump and a huge drop in pay, I became a wine distributor sales rep. A sure path towards cultivating compassion for others if there ever was one.
I was back in North America and knew close to nothing about North American wines, having spent the previous seven years tasting and learning about primarily Aussie and European wines. I missed the crisp semillons, verdelhos and rieslings I had grown to love in Oz.
I went to work for a small distributor that primarily sold imports (Charles Neal Selections) and a few domestics like Edmunds St John. The owner was a man of passion and was a mentor for me in many ways. He picked wines by his palate, and not always his business sense.
When that company folded due to lack of capital, I went to work in the fine wine division of one of the big distributors. I learned how the big boys work and it was an invaluable experience but corporate life is not for me.
Then I spent a few years as a national accounts manager for a couple of importers. Traveling the country, a new city almost every week. I remember sitting on a rental car shuttle and the guy next to me asked where I was headed, I had to pause for several seconds before I could remember where I was going to next. It was time for a change.

2009
California
Okay, so by now I knew a thing or two about selling wine. But over the past few years my personal wine palate had changed. I could no longer stomach the big, oaky wines that so many new world producers were making. I read Alice Feiring's 'The Battle For Wine and Love', which has been an eye-opener for many wine lovers seeking more authentic wines. I started seeking out these wines that had been less chemically manipulated, both for the flavors and aromas but also because of a philosophical synergy.
At the same time, I was shopping at farmers markets in Los Angeles. I went out of my way to buy only organic fruit and vegetables.
I found that my passion for both drinking and selling wine was re-awakened.
So it made sense to take the plunge and sell only the wines I loved. I sunk my tiny little nest egg into purchasing wines from importers like Savio Soares as well as domestic producers like La Clarine Farm and Donkey & Goat, and representing them in the California market. Virtually all of the wines I sell are 'hand-sell' wines from small producers, and yes many of them farm organically and use very minimal intervention in the cellar. I literally put my money where my mouth is.
Scary? Hell yes. But I wouldn't have it any other way.
Thursday, July 1, 2010
Discovering Russian Food & Wine

I am traveling in Moscow this week. A dream from my melancholic youth.
Due to my own curiosity and the outlandish prices of imported wine, I have been seeking out 'local' wines from Crimea,etc (unfortunately, Georgian wines are hard to locate in Moscow due to political hostilities).

This was a delicious bottle of 2009 kokur from Crimea. Wonderful salinity and some quince or pear flavors, not a trace of oak. Really good. Wish I could find more. Perfect pairing with freshly pickled herring and dill potatoes. Yum.
After a leisurely lunch of Uzbek lamb pilaf, we ordered the local cloudberry tea and pickled walnuts in anise syrup for dessert. The tea is made from steeped fresh clouberries and tasted somewhat like warm orange juice, weird but good.
Thursday, June 17, 2010
Of Pesticides & Privilege: Organic Farming & Wine
A friend of mine taught me a new word last night: pribble.
A pribble is a problem of the privileged. This made me laugh as we discussed our pribbles over a Wilfred Rousse Chinon rosé and some Brazilian food.
There have been some recent storms in the wine industry teacup over how to define natural wine. This also seems a bit of a pribble to me. While I do support the use of native yeasts and therefore the expression of specific terroir in wine, as well as very prudent usage of additives like So2....oops, back to pribbles, again.
What I mean is that these are philosophical discussions whereas the issue of organic farming is a public health issue.
And not just for those that are consuming the wine but much more importantly for those who either work in or live near the vineyards. (Actual pesticide residue present in finished wine appears to be minimal.)
I arrived at my love of natural wine via my search for wines that were made organically. This search eventually led me to small, artisanal wine producers both in Europe and California, some of whom fall into the natural wine camp.
I think organic wine is a bit easier to grasp and more immediately necessary to support. Or at least, wine made from organically grown grapes. No toxic petro-chemicals are used in the grape farming. What is legally referred to as 'organic wine' in the United States is not only made from organic grapes but also has no added sulfites.
I have read two articles just this week that show why organic farming matters.
One article lists the 'dirty dozen' of fruits & vegetables that have the highest residue of pesticides (yep, grapes are on the list).
Another article tells us of a carcinogenic pesticide that is about to be approved for use in California. This pesticide is also known to cause neurological and fetal damage.
This report talks of the damage to our nervous systems from pesticides, specifically linking ADHD in children to pesticide consumption.
But hundreds of wineries from around the world, both large and small, have already proven that one does not need to use toxic pesticides and herbicides to produce stellar wine grapes.
And here is some proof that the consumption and production of organic wine is increasing due to consumer demand.
If we demand change, it will come.
Or we could just keep on drilling instead.....
A pribble is a problem of the privileged. This made me laugh as we discussed our pribbles over a Wilfred Rousse Chinon rosé and some Brazilian food.
There have been some recent storms in the wine industry teacup over how to define natural wine. This also seems a bit of a pribble to me. While I do support the use of native yeasts and therefore the expression of specific terroir in wine, as well as very prudent usage of additives like So2....oops, back to pribbles, again.
What I mean is that these are philosophical discussions whereas the issue of organic farming is a public health issue.
And not just for those that are consuming the wine but much more importantly for those who either work in or live near the vineyards. (Actual pesticide residue present in finished wine appears to be minimal.)
I arrived at my love of natural wine via my search for wines that were made organically. This search eventually led me to small, artisanal wine producers both in Europe and California, some of whom fall into the natural wine camp.
I think organic wine is a bit easier to grasp and more immediately necessary to support. Or at least, wine made from organically grown grapes. No toxic petro-chemicals are used in the grape farming. What is legally referred to as 'organic wine' in the United States is not only made from organic grapes but also has no added sulfites.
I have read two articles just this week that show why organic farming matters.
One article lists the 'dirty dozen' of fruits & vegetables that have the highest residue of pesticides (yep, grapes are on the list).
Another article tells us of a carcinogenic pesticide that is about to be approved for use in California. This pesticide is also known to cause neurological and fetal damage.
This report talks of the damage to our nervous systems from pesticides, specifically linking ADHD in children to pesticide consumption.
But hundreds of wineries from around the world, both large and small, have already proven that one does not need to use toxic pesticides and herbicides to produce stellar wine grapes.
And here is some proof that the consumption and production of organic wine is increasing due to consumer demand.
If we demand change, it will come.
Or we could just keep on drilling instead.....
Thursday, June 10, 2010
Interview with Tony Coturri: A California Natural Wine Trailblazer

Tony Coturri, of Coturri Winery, is one of the founding visionaries of natural winemaking in California. I went to visit the winery a few months ago on a beautiful spring day. I met with Tony's son, Nic Coturri, who has now also taken an active role in the winemaking.
On the way, I passed another winery who had workers in the field, in what appeared to be Hazmat suits, spraying the vines with chemicals. I was so happy that was not winery I was visiting that day.
I tasted several of the wines that day and afterward. Here are some suggestions for Coturri wines to check out:
Coturri Carignane Testa Vineyard 2008 - great acids, juicy purple fruit, touch of earth and animal
Coturri Grenache Testa Vineyard 2008 - bright red fruits, refreshing acids
Coturri Syrah Camphor Field Vineyard 2007 - dense, dark fruit. ripe California terroir style
Where did you grow up and what is your first memory of wine?
I was born in San Francisco. My grandparents lived in the Marina district of San Francisco. My Grandfather made wine his whole life there. By the time I came around he was in his late 70’s and had cut back on the amount of wine he made. At one time he was using a 2 ton fermentator by the time I came around he was fermenting in an open top 60 gallon barrel. I must have been around five years old. I remember opening the top of this small fermentator and being struck by the smell of fermenting grapes, deep yeasty, alcoholic and sweet. I can still remember the look of the dark skinned grapes floating on the top of the must and the twinkling of the bubbles caused by the yeasts.
What got you into the wine business in the first place?
My parents bought the property the winery is on in 1961. I started making wine with my Dad on the property in 1963. My brother and I were involved in the grape-planting boom of the late ‘60’s. So between the winemaking and grape planting I was thoroughly emerged in the industry at a young age. We continued to make wine and became a bonded winery in 1979. This year will be our 31st anniversary and 32nd Harvest.
How has your winemaking changed over the years and why?
The basic principles and procedures of my winemaking haven’t changed over the years. I have remained a believer in natural, and traditional and additive free winemaking. If anything, refining the natural process has been the change. As my understanding of the development of all aspects the vineyards through the use of organic and biodynamic practices deepens I realize that I’m not so much a “winemaker’ but a custodian of grapes. The wine is made in the vineyard. My job is to take care of it. The magic is in the vineyard not the winery.
What sets your wines apart from other California wines?
From the very beginning we were completely dedicated to properly grown organic fruit and producing wine using natural yeasts, no chemicals or preservatives including SO2 added. In California this is a very different way of making wines. It seems that in California even the young winemakers are very involved in the technology and science of winemaking and not the art of it. I consider wine as part of a diet and treat wine as a food product.
There’s a responsibility of the winemaker to the consumer that they be given a pure and natural wine. The technology of winemaking allows many additions to wine that I consider poisonous SO2 being the prime example. The Technology of Wine Making has 6 pages of “legal” additives for wine with SO2 being the only one listed on the label. If there was truth in labeling our’s would simply say: “just grape”.
What do you think has been the biggest shift in the wine business during the past 5 years?
The old fossil gatekeepers are slowly leaving the wine buying positions in the wine shops and restaurants. They are being replaced by young and open-minded wine buyers who have open palates and have for a largely extent grown up in households that have embraced organic and natural food products. These young people have a better understanding of what I am doing. And don’t have the provincial attitudes of the old. Also they tend to by more adventurous and have tasted more wines from all over the world. The young have open palates that go beyond the normal and conventional wines of the older wine buyers.
What wines are exciting to you right now and why?
My perennial favorite is our Carignane from Testa Vineyards. Our 2008 is a wonderful wine chronicling a very difficult harvest. The rains stopped early in 2008 and we experienced frost damage through June. The frost reduced the crop in some vineyards by 60%. Then there were wild fires caused by lightening strikes through out northern California especially in Mendocino where we source our Carignane. This wine has a smoky nose and a tiny bit of sootiness on the palate. The concentration is amazing. Once again it shows the beauty of vintage dating wine. This 2008 will be the diary of a tough year.
Our 2009 Rose’ is a wonderful expression of the vintage. Great acidity makes this wine so refreshing on warm evenings. A ball of fruit is in the mid palate that one can almost chew and a yeasty fruity nose that reminds one of sparkling wine. We bailed out 10 gallons out of every ton as soon as it was crushed that came into the winery in 2009. The juice was put into re-conditioned French barrels, natural yeasts did their transformation of the sugar and the Rose’ was bottled from the barrel.
Friday, May 28, 2010
Wine Trade Tastings: Why Do We Go?
I have been doing some thinking about wine trade tastings, especially since the spring season is packed full of them. I have attended countless wine trade tastings as a buyer (both as a distributor and, in the past, as an on-premise buyer). But I have also orchestrated tastings for the trade. Both attendees and hosts have their own challenges.
When attending as a buyer, I like to arrive early and blast through the wines I have singled out ahead of time as interesting, taking brief notes as I go. Afterward, if time permits, I will do some networking with colleagues and friends in the trade.
When playing the host of a trade tasting, I have another focus entirely. Will the serious account buyers show up? Or will there be 2:1 entry-level staff who do not make the buying decisions? And will those staff bring their girlfriend who has never attended a tasting, does not use spit-buckets and is red-faced and too chatty just 30 minutes into the show? Will I be held hostage by the ever-present cheese and cracker spitter, who insists on talking to me even with his mouth full? (strangely there is one of these at every tasting).
And of course, what will be the return on my investment and cost for the show? Will I actually make sales that day or is it just an exercise in marketing? In my experience it is usually more the latter but there are exceptions, especially if a wine is limited and buyers are encouraged via a discount to place orders that day.
I am interested in differing perspectives/stories on trade tastings so I reached out to some other wine professionals for their feedback. I asked them what they dreaded or enjoyed about trade tastings, as well as whether they made purchasing decisions at tastings. Here is what they had to say:
When attending as a buyer, I like to arrive early and blast through the wines I have singled out ahead of time as interesting, taking brief notes as I go. Afterward, if time permits, I will do some networking with colleagues and friends in the trade.
When playing the host of a trade tasting, I have another focus entirely. Will the serious account buyers show up? Or will there be 2:1 entry-level staff who do not make the buying decisions? And will those staff bring their girlfriend who has never attended a tasting, does not use spit-buckets and is red-faced and too chatty just 30 minutes into the show? Will I be held hostage by the ever-present cheese and cracker spitter, who insists on talking to me even with his mouth full? (strangely there is one of these at every tasting).
And of course, what will be the return on my investment and cost for the show? Will I actually make sales that day or is it just an exercise in marketing? In my experience it is usually more the latter but there are exceptions, especially if a wine is limited and buyers are encouraged via a discount to place orders that day.
I am interested in differing perspectives/stories on trade tastings so I reached out to some other wine professionals for their feedback. I asked them what they dreaded or enjoyed about trade tastings, as well as whether they made purchasing decisions at tastings. Here is what they had to say:
"Of course, you are never 100% happy, you always want to do something different next time. Tastings do not lead to immediate sales but you hope the buyer remembers you later."
Luis Moya
Owner, VinosUnicos Importer & Distributor
"- I dislike being surrounded by droves of people who tend to set up camp in front of a table and make it extremely frustrating for others to get in, taste and then out.
- The best trade tasting I ever attended was the Vie Vinum in Vienna, Austria. By far the most well organized tasting I've been to.
- I typically walk away from a trade tasting with a rough idea of a future game plan or strategy. I have, of course, found some "must have" wines that I found there way into our inventory."
Eric A. Story
Buyer: Alsace|Austria|
Croatia|Georgia|Germany|
Greece|Hungary|Loire Valley
K&L Wine Merchants
"While I wouldn't qualify the emotion as "dread", I'll say that I don't enjoy when there are 200 wines I've got to taste in 2 hours, nor missing work to do so. Man - And I don't always like running into some of the folks I exclusively see at trade tastings. It can be kind of a shit show of insecure wine buyers, trying desperately to understand what is in front of them & make a good impression on their peers. To me, I just want to taste a bunch of wines, not take super detailed notes, figure out what I really want, high-five a little with my friends, eat a little cheese, then get back to work.....
Yeah, I use trade tastings to know what to purchase. It's super helpful to have that kind of access. And when you get to taste comparatively, it's radical."
Collin Casey
GM/Wine Director
Baker & Banker restaurant
"trade tastings... I really don't think they are the best ways / conditions to taste wines (too many wines, too many people, most of the time with bad glassware, in a warm room, noisy...) And for most of them, they can easily be more a "network/connection" party than a wine tasting....
but i think they are necessary, because of they can allow you to compare in a very short amount of time many different wines you usually taste individually, and specifically for me, they allow me to discover or to have a kind of an intuition for a wine i will taste later in better condition"
Pascaline Lepeltier
Sommelier, Rouge Tomate NYC
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